Someone asked my by email for advice with the 10KSB interview. I said:

Hi, I’m [name], the CEO of [company]. We’re a [Type of company]. We help [type of client]. The problem they have is [the problem you solve]. The reason is [why they usually have this problem]. This leaves them feeling [type of feeling]. We help by [what we do].

The intro is key to projecting that confidence I referred to. Come in proud of your business and ready to take it to the next level. Speak clearly about the business and why it is great, what the problems are, and how the course will help you fix them.